Colleges are using TargetX to track social web chatter. They are using the tool to view the web chatter and using it to recruit students. Since students or potential students post things on social networking sites that are important to them, colleges can find out why or why not they might enroll in their school, and they can see interests of the students. This allows the colleges to see more of the students than how they are in school. The tool helps the colleges see the best students for the school, which can change the colleges a lot.
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